London Mayfair Debut for Princess Yachts
The world's largest distributor of Princess luxury motor yachts, is expanding its UK operation by opening a prestige new office in Mayfair, London.
Princess Motor Yacht Sales has acquired prestigious West End premises over two floors at Broadbent House, 64 Grosvenor Street, with a showcase presence at street level.
The decision to expand its new sales, brokerage and charter network during challenging economic conditions underlines the strength of the Princess brand amongst its clientele, and the international business importance of London.
As Max Whale, Operations Director of Princess Motor Yacht Sales explained: “Most of our clients either have residences or business representation in London, and the provision of a showcase centre in the heart of Mayfair significantly increases our international customer service levels to both existing and potential Princess owners.”
“There are very exciting developments in the pipeline at Princess and, whilst the motor yacht industry has been affected by the current difficult trading conditions, we are developing the business to ensure that Princess powers through this downturn at the forefront of the industry.”
The new offices feature a customer commissioning suite along with a boardroom facility, where clients can select and compare specification finishes in comfort when choosing their new Princess.
“Princess Yachts International, the manufacturers offers an increasingly luxurious and technologically advanced range of yachts. With this in mind we recognise that these sophisticated products will appeal to the prestigious London market and consequently London was our first choice for expanding our UK operation. ”
Princess Motor Yacht Sales also has offices in Plymouth and Southampton. Its overseas territories include Ireland , the Channel Islands, North Germany, the Balearic Islands, Turkey , Spain , Portugal and Brazil . Customer sales and service is provided through its own dedicated outlets and carefully selected partner organizations in its territories.
