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LONDON MAYFAIR DEBUT FOR PRINCESS YACHTS *
The
world's largest distributor of Princess luxury
motor yachts, is expanding its UK operation by
opening a prestige new office in Mayfair, London.
Princess
Motor Yacht Sales has acquired prestigious West
End premises over two floors at Broadbent House,
64 Grosvenor Street, with a showcase presence
at street level.
The
decision to expand its new sales, brokerage and
charter network during challenging economic conditions
underlines the strength of the Princess brand
amongst its clientele, and the international business
importance of London.
As
Max Whale, Operations Director of Princess Motor
Yacht Sales explained: “Most of our clients either
have residences or business representation in
London, and the provision of a showcase centre
in the heart of Mayfair significantly increases
our international customer service levels to both
existing and potential Princess owners.”
“There
are very exciting developments in the pipeline
at Princess and, whilst the motor yacht industry
has been affected by the current difficult trading
conditions, we are developing the business to
ensure that Princess powers through this downturn
at the forefront of the industry.”
The
new offices feature a customer commissioning suite
along with a boardroom facility, where clients
can select and compare specification finishes
in comfort when choosing their new Princess.
“Princess
Yachts International, the manufacturers offers
an increasingly luxurious and technologically
advanced range of yachts. With this in mind we
recognise that these sophisticated products will
appeal to the prestigious London market and consequently
London was our first choice for expanding our
UK operation. ”
Princess
Motor Yacht Sales also has offices in Plymouth
and Southampton. Its overseas territories
include Ireland , the Channel Islands, North Germany,
the Balearic Islands, Turkey , Spain , Portugal
and Brazil . Customer sales and service is provided
through its own dedicated outlets and carefully
selected partner organizations in its territories.
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