Investment in exciting new models shapes positive outlook for Princess Yachts

Friday 22nd November 2013

On a recent trip to Australia, the Managing Director of Princess Yachts International (PYI) , Chris Gates, outlined the strategy for the business going forward. It is well known that PYI has shown courage during the recession by continuing their investment in the Princess yachts range. Bringing four to five new boats to market every year is clearly a strategy from a company that firmly believes in the quality of its work.

In his words, Princess Yachts’ strategy is simple: ” Deliver a world-beating range of products at a competitive price and offer the highest standards of service and customer care.”

In 2014, one can expect to see an expansion of the M Class range of superyachts in the form of the new Princess 35M, following on from the success of the award winning Princess 40M. Additionally, a new range of S Class “sportsbridge” yachts will add further style and elegance to the range.

But, as Mr Gates was keen to highlight, it is not just on the new models where Princess is excelling. By working with sister companies within the LVMH family, notably Fendi Casa, the bar in interior fit and finish is continually being raised.

As the world’s largest distributor of new and used Princess yachts, the Princess Yachts strategy mirrors our own in many respects. Our investment in a new office in Port Adriano in Mallorca and our determination to always offer the highest standards of service and care are evidence of this.

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