Dusseldorf Boat Show 2020 – 10 yachts, 5 show debuts, 9 days.
Kicking off the year in style, Princess Motor Yacht Sales and her dealer partners attended the widely-acclaimed Dusseldorf Boat Show from 18th – 26th January.
The show itself offers marine and yachting enthusiasts the opportunity to get their boating fix outside of the season, with over 12 halls of exciting exhibitions displaying their latest products and innovation, at what is known as the world’s leading indoor boat show.
Princess Yachts did not disappoint, with a large presence in Hall 6 and an exceptional line-up to match. Debuting five new yachts for the season ahead, alongside a display of established and new models, Princess gave visitors an insight into the new direction they are taking in their design and build. Members across the Princess range enjoyed their show debut, including the F50, V55, S62, S66 and Princess Y78, underlining Princess Yachts’ recent record numbers of new yachts being designed, developed and manufactured.
The 9-day event saw unprecedented stand visitor numbers, with members of the public and invited guests travelling to Düsseldorf. Across the worldwide Princess network, there has been success in the level of sales across the full range, with customers securing their yacht before the 2020 boating season starts.
Princess X95 mock-up creates a ‘Princess First’
Transported from her home in Newport Street, Plymouth, the main deck mock-up of the all-new Princess X95 superflybridge was a first for Princess Yachts at this major international boat show. Our customers as well as members of the public were able to step onboard the mock-up to get a true life-like feel for this new design of craft. The impressive mock-up provided an insight into the inner workings of the Princess Design Studio, showcasing their inspiration and application when designing a new concept of yacht, never seen before in the industry. To understandthe sheer amount of space on board this craft can only be achieved when you step on board – the photographs and 3D tours really do not do it justice. This is something that presents Princess Yachts in a league above others, ensuring within this crucial stage of developing a new yacht that the design and space work together in harmony.
Antony Sheriff, Executive Chairman of Princess Yachts said, “It’s been another great year for Princess Yachts at the Dusseldorf Boat Show 2020. The show goes from strength to strength and I‘m particularly proud of the reception the X95 mock-up display received. We are always striving to create new experiences to showcase how our innovation and craftsmanship sets us apart in the industry. Our performance at boot Düsseldorf means we can look forward with great optimism to another very successful year for the Princess brand.” Alongside the impressive mock-up display, Princess Yachts also offered an exclusive virtual reality tour of the Princess X95, allowing customers to step onboard the X95 in its truest form. On the first Saturday evening of the show, we celebrated the upcoming launch of the Princess X95 in true 70’s style, with a cocktail party on the Princess stand. With décor and costumes inspired by the disco glam trends of the decade, over 150 customers partied the night away with live music, canapés and great company.
Princess F50 makes her show debut
Launched in the UK last summer season, the new Princess F50 combines impressive power with unparalleled luxury, to deliver the ultimate on-water experience for a flybridge yacht of this size. Alongside a line-up of 9 other Princess yachts, the F50 enjoyed a class-leading show debut attracting many to step on board and discover all that she has to offer.
Designed with on-deck living in mind, there are seamless connections between the areas of this craft, creating easy
fluid movement on board. Her ingeniously designed hull cuts through waves at up to 36 knots, creating an exhilarating yet efficient ride to suit any waters. Whether you’re soaking up the sun in the Mediterranean, or discovering the fjords of Norway, and everything in between – the Princess F50 has been designed to suit any lifestyle.
Princess Motor Yacht Sales and her dealer partners
Across the 9 day event, over 45 members of the Princess Motor Yacht Sales team including her network of dealer partners from as far as Turkey were in attendance. We welcomed customers, both new and existing, to the Princess stand to enjoy VIP hospitality and to step on board the latest models by Princess Yachts. Our staff enjoyed an exceptionally busy show, securing new enquiries across the international market and welcoming our existing customers from the UK and overseas.
As London Boat Show came to an end in January 2018, Dusseldorf Boat Show 2020 has now become the place to be to get your boating fix ahead of the season starting. The international show has also become a popular event within our diary, as we welcome more customers not only from Germany, but the UK and overseas, to come and see the very latest from Princess Yachts.