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New Princess Sub-dealers in Ireland

We are pleased to announce our new partnership with BJ Marine, sub-dealers for Princess Motor Yacht Sales in Ireland. Covering both mainland and Northern Ireland, BJ Marine will be able to offer a first-class sales and service experience customers come to associate with the Princess brand, extending our family even further afield.

We spoke to James Kirwan, Group Manager at BJ Marine to discover more about the company, the area and the new partnership.

BJ Marine Ltd. was established by Bernard Gallagher in Ireland over 40 years ago and originated as a boat building business. Shortly afterwards, the company began to represent other manufacturers, selling both power and sail boats to clients based in Ireland, the UK and as far as the Mediterranean. The company has continued to grow since and today has offices in Ireland, the UK and Malta, representing market-leading brands across a wide range of types of boat, as well as operating a busy brokerage division. BJ Marine have a head office at Greystones Harbour Marina, just a stone’s throw away from the bustling city of Dublin.

“We have a strong office network, now backed by Princess Motor Yacht Sales. We cover all of Ireland and Northern Ireland from our offices in Greystones and Bangor,” James tells us. “We also have our own boatyards at both locations and can provide both sales and aftercare services for our customers here. Further afield, we operate in Pwllheli and Cardiff, and also in Malta”.

The marina here in Greystones boasts over 200 berths with easy access to both inland locations such as Dublin, and the East Coast. Lying just south of Bray Head, the marina is well sheltered from the west and lies in the backdrop of the Wicklow mountains and the renowned Great Sugarloaf Mountain. Offering an alternative way to visit the historic city of Dublin and nearby, customers can berth in the attractive Greystones Harbour Marina and enjoy premium facilities and complete safety.

There is a clear nod to their heritage at BJ Marine, as the original founder Bernard Gallagher still operates as the Managing Director, overseeing all operations across the company. A keen sailor and motorboater, Bernard holds a wealth of knowledge in all things marine which has been passed down to those on the ground today. As the company expands and goes from strength to strength, we are proud to be able to partner with them as the future of Princess Yachts is set to be bigger and better.

“BJ Marine are delighted to become the Princess dealer in Ireland. We take great pride in being a dealer for such a prestigious brand and team, and look forward to introducing both new and existing clients to the stunning yachts produced by Princess. We have already enjoyed working with the Princess Motor Yacht Sales team and look forward to building on our joint vision for Princess and BJ Marine together over the coming years” – James Kirwan, Group Manager, BJ Marine Ltd.

For those seeking sales and service from Princess in Ireland, contact BJ Marine today on +353 1 287 8334 or visit