Princess Motor Yachts are delighted with the first two European Boat Shows of 2011, which were held at London and Düsseldorf. The London Boat Show held at ExCeL saw the world debut of the new Princess 32M flagship. She made it to ExCeL despite the best efforts of the British weather to hinder her progress from Plymouth. She took centre stage in the new Boardwalk Dry Marina section of the new and improved London Boat Show to become the largest and heaviest craft ever exhibited inside the Show. She was the undisputed star of the London Boat Show. The London Boat Show also saw the worlds of luxury yachting and high fashion join forces to spectacular effect when Princess partnered with fellow LVMH bands, Fendi, De Beers and Moet & Chandon presented an evening of unparalleled glamour. Special guests sipped Moet and enjoyed canapés created by celebrity chef Ed Baines of Randall and Aubin whilst they viewed the latest launches by Princess which also showcased lavish boat interiors customised in tandem with a host of designers including Fendi and Armani Casa. A Fendi fashion trunk show formed the centrepiece of the evening. Fendi showed key pieces from their Spring Summer collection for women, inspired by the burning passion of summer and with fluid designs and geometric cuts mixing optical prints and cappuccino shades with splashes of colour. Meanwhile, De Beers presented a dazzling array of diamonds, including the Talisman Wonder, a unique work of art created by De Beers’ craftsmen, which incorporates 691 rough diamonds against a white gold setting, in addition to beautiful jewels from their Swan Lake and Talisman collections and an exquisite emerald ring valued at almost £1million.
The Düsseldorf Boat Show also saw Princess exhibit their largest selection of models to be displayed at this show, Europe’s largest indoor boat show, with models ranging from the Princess V45 sports yacht up to the Princess 85MY flybridge motor yacht. This years Dusseldorf Boat Show proved to be the busiest one in recent years with 10,300 more visitors than last years show. This created an upbeat mood throughout the exhibition. The London and Düsseldorf Boat Shows have seen sales of Princess models across the range and have helped create a very positive start to 2011.