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Trem Naval Sta. Catarina
Edif. Boatcenter, EN10-4
2910-349 Setúbal

Tel: (+351) 212 387 066
Fax: (+351) 212 387 061

Since January 2019, Princess Motor Yacht Sales has appointed and are now working with a new dealership in Setúbal, Portugal. This new appointment will help to increase the brand awareness and presence of Princess Yachts in Portugal and the surrounding area.

Headed by Pedro Vale, Founder and CEO, Boat Center has been operating in Setúbal for 20 years and has developed over this time a solid route in the recreational boating sector with an outstanding reputation, exclusively representing 6 key marine brands including Princess. At the heart of the company is the same skilled team who have been there since the beginning, focussed on delivering a quality service like no other in Portugal. Their impressive waterside premises spanning 6150m2 provides a complete sales and service facility for customers, including a dock with easy-access ramp and free parking, plus a large undercover used boats showroom.

Medieval castles, cobblestone villages, captivating cities and golden beaches; the Portugal experience really delivers on everything a boat owner could desire, with the advantage of predictably warm weather. Just 30 minutes from the city of Lisbon, Boat Center is ideally placed for its customers, new and existing. Nestled within a scenic bay at the mouth of the Sado River, Setúbal has everything you could ask for and more, now with the ability to offer Princess luxury motor yachts. The incredible Sado estuary lies on their doorstep; a natural reserve home to over 200 bird species and beautiful dolphin pods, making Setúbal the perfect retreat for those seeking year-round sun and relaxation in a naturally beautiful setting.

Pedro grew up with the sea on his doorstep and has, from an early age, enjoyed boating, watersports and diving. Over the last 20 years with Boat Center, he has seen the company grow and earn its reputable status in the local area. Their recent partnership with Princess Motor Yacht Sales complements their reputation, adding a brand known for their build quality and exceptional design to their family.

“The brands I represent here in Portugal are each renowned for their beautiful quality, performance and trustworthy build – that is why I am proud to bring Princess to Setúbal – and what better location than this!” Pedro explains. In 2020, Boat Center have announced a new office in Lisbon and an upcoming opening in the Algarve, so they can bring their experience of the marine industry, as well as their partnership with Princess Motor Yacht Sales, to new territories this year.